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Some Popular Sales Presentation Topics
Mine the Gold in Your Client Database
Presented as Keynote; workshop or seminar
Finding and connecting with qualified prospects is the most difficult task for most
salespeople, professionals and business owners. Yet, the single most powerful tool they
have is their own client database where more sales dollars are locked up for them to tap
than they will ever find using any other prospecting or marketing strategy.
Nevertheless, less than 15% of all salespeople and business owners ever successfully tap
into their database.
In this presentation or workshop, Paul reveals why so few are successful in generating a
large number of high quality referrals and then gives a detailed, disciplined process to
turn clients into referral partners.
This is a career changing presentation that blasts the myths that surround referrals and
arms attendees with the process that produces gold.
Networking Magic
Presented as Keynote, workshop or seminar
Why do so few salespeople find networking to be worth their time and effort? Simply
because they’ve never been taught how to turn networking into a disciplined process with
realistic goals and a workable method of reaching those goals.
Paul reveals a simple but highly effective process to turn networking events into prospect
discovery events. From how to determine which events to attend to what to do and what to
say to discover the real prospects in attendance and then to quickly begin to build
relationships with them, this presentation turns networking from a time waster to a business
builder.
MisMatch: Why Your Marketing Doesn’t Connect with Your Prospects
Presented as Keynote, workshop or seminar
Business and individual prospects are drowning in the noise of marketing by both
companies and salespeople. Buying behaviors are changing. Prospects aren't responding
to salespeople's marketing as they have in the past. There is a serious mismatch between
how salespeople market and how prospects are responding to marketing.
Paul reveals how to match your marketing to the new way prospects WANT to be marketed
to.
Learn how to bust through the marketing noise and out sell your competition by
communicating with your prospects in ways they respect and will respond to. If your
salespeople’s marketing doesn’t change to meet the new realities of marketing, you’ll lose
the battle for to connect with your prospects. The world is changing,is your sales team
changing with it?
Managing in the 21st Century
Presented as Keynote or seminar
Are your sales managers prepared for the challenges of managing in the 21st century?
No longer can managers and companies afford to adhere to the herd mentality of sales
management, treating each member of the sales team as one of a herd, managing the
sales process based only the end result, and viewing prospects as a single profile.
Although CRM and Sales Performance Management programs are changing the way
managers manage, these programs don’t go far enough, provide enough useable data, or
hold managers accountable to the extent the next generation of programs will. Technology
is changing what sales management is and will ultimately make sales management not only
more accountable, but more personal as well.
Companies and their managers must move out of the dark ages of sales management and
embrace the technology and the coming radical changes to their role within the company.
Paul discusses both the changing nature of sales management and the tremendous
opportunity managers now have to create value and add productivity to the company in ways
never available in the past, giving companies with a forward vision a distinct competitive
advantage in the marketplace.
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